After you’ve placed your Listing Concierge order and 24-48 hours after the property is live on the MLS, a Boost ad will be created for you by HomeSpotter. Once the ad is created, it will be emailed to you (your Listing Concierge Coordinator will be copied on the email) and you will have eight hours to make any edits before the ad runs within Homespotter (Desk > HomeSpotter). Your listing ad will appear in the news feed of “likely” buyers within Facebook and Instagram as well as the websites and apps that these buyers use (e.g. CNN, ESPN, HGTV.com). Approximately 80% of the impressions of your ad will appear on Facebook/Instagram while 20% will appear as display ads in websites and apps.

1. Review the ad preview. You can adjust the advertisement by updating the listing photo, the headline, title and/or the description of the property. You can also edit the location in which the ad will be targeted.

2. Add your seller’s name and email address to increase the chances the ad pops up on websites
they are viewing.

3. Once the ad begins running, share it on your own Facebook page and with your seller to increase organic traffic. Boost will provide you with links to view your live ad on all 3 platforms (Facebook, Instagram and your web ad) that can be shared.

As a default, when an ad appears on a potential buyers Facebook feed it is sponsored by your company Facebook page. If you have your own Facebook business page, you can change the default to reflect that.

To do this, go to Desk > Homespotter. Once in the Boost dashboard, click on the arrow next to your profile picture in the upper right corner to reveal a menu. Click “Account Settings,” choose “Publish Ads using a new page” and click “Update Facebook Page.” This will bring you to a wizard that will help you complete the process. Click here for step-by-step instructions.

Please note, you can only link to a business page that you own, whether single, group or team, not to a personal Facebook page. The change will reflect on any future Boost ads that run.

HomeSpotter will create Boost ads for you that are shown on Facebook and Instagram, and target them to a custom audience of people who are in the market for a home. It uses a combination of geotargeting and the attributes of your listing to create a profile of a prospective buyer for your property, and then serves up ads to that profile.

Hardly anything. This program will automatically run for properties in all packages that include a Boost. An account at HomeSpotter will be automatically created for you and you will receive an email confirmation once the ad for your listing has been created and is ready for review. While not required, you can maximize this opportunity by visiting the Boost portal and:

• Confirming or adding seller information so that they can be targeted with the ad and receive email updates for their listing.
• Adjusting the advertisement by updating the listing photo, the headline, title and/or the description of the property. You can also cancel the ad if needed (e.g. property is sold or withdrawn).
• Once live, share the ad on your own Facebook page to increase organic traffic.

Yes, you can add additional “sellers” if you want others to receive the seller emails and be targeted with the ad. To do this, go to Desk > Homespotter. Once in the Boost dashboard, tap on “View” next to your live ad to add/edit seller information anytime while the ad is scheduled or running.

Please see your region-specific details page for information about your Boost ad*.

Boost will keep you notified about your ad as it’s running and will send you daily summaries and instant notifications to make sure you have everything you need to follow along with your ad activity. By default your account has been set up with the following settings:

Ad Live: You’ll receive an email eight hours before your ad goes live.

Ad Comments: You’ll receive real-time notifications anytime someone makes a public comment on your ad. You’ll receive a link to respond or quickly hide the comment if you choose.

Information & Mortgage Requests: If someone requests more information about your listing or getting pre-qualified for a mortgage, Boost will email you immediately so you can follow up.

Ad Results Report: When your ad finishes running, you’ll receive a comprehensive review with clicks, views and all activity for my ad including reactions, comments, and Boost landing page leads.

Daily Summary: During an active ad campaign, you’ll receive a daily summary of the ad activity and engagement including any ad comments and reactions on social media, information or mortgage requests, and landing page unlocks (if using Boost branded landing pages).

You can change your email preferences anytime in your Boost dashboard at Desk > Homespotter. Some agents prefer to be notified immediately as consumers view the photos on their landing page and give their name and email addresses.

If the seller’s contact information is provided by the agent, Boost will send the following two emails to the seller:

• Ad Preview: Your seller will receive a notification when their listing ad is about to go live with a link to preview the ad; this notification will be branded and look like it’s coming directly from you, the agent.
• End of Ad Report: Your seller will receive an email with an activity summary for their listing ad after it concludes.

In addition, your Boost ad will be mentioned in the Listing Concierge Client Report*.

If you do not want Boost to email your seller with a preview or end of ad report. You can still add your seller’s information so they’re targeted but can leave the notification boxes unchecked so they’re not notified.

Yes; you may log into your Boost account and extend the duration of your listing ad or place an order for a separate ad for an open house or price reduction. Please note that any ads created outside of the provided Listing Concierge ad are at the agent’s own expense. To extend or create ads, go to Desk > Homespotter.

Once an eligible ad is in a scheduled status in your Boost dashboard, you can select “Increase Exposure.” Here, you will have a choice to either extend the ad “Now,” which will increase the exposure during the company paid period, or after its current runtime which will extend the ad for an additional seven days. Once the ad finishes running, it will move to a section in the dashboard called “Recently Ended” and from here you can choose to Boost again and start a new promotion.

If you choose to stop/not run your ad you are able to cancel it by accessing your Boost dashboard, clicking view next to the listing and then “Deactivate Campaign.”

If you do not deactive the campaign, the system is set up to automatically do the following:

• If the listing goes under contract/pending before the ad runs, it will still run as a Just Listed ad, where allowed by the MLS, and the under contract/pending status will be displayed on the property landing page.
• If the listing goes pending/under contract while the ad is running, it will finish running as-is and the pending/under contract status will be displayed on the top of the property landing page.
• If the listing is sold before the ad runs, it will be turned into a “Just Sold” ad.
• If the listing is sold while the ad is running, and the status in the MLS is changed to sold or closed, the ad will stop running.

Consumers that click on the listing ad will be sent to a custom branded property lead landing page. The URL for the landing page will start with: cbhomes.homespotter.com with your specific property details to finish the URL. This property lead page will have the information a buyer wants to know about your listing, presented in a way that’s optimally designed to capture leads. It includes the price, overview, features, a map to get directions, estimated mortgage information and the option to request more information. Your property lead page will also feature you along with your contact information, so prospects can reach out to you directly.

These landing pages are considered “gated” as they limit the amount of information the consumer sees. This forces the consumer to either log in via Facebook to see the gated content or to submit a request for information to have an agent call them.

Those who fill out a form and request information will be sent directly to you real-time, without any claim time.

Those who unlock for gated content (more photos, directions or an address) will be sent in a daily email summary, and you can pull more information about these visitors from the Boost dashboard via Desk anytime.

Boost doesn’t allow agents to change the targeting criteria for your Listing Concierge ad. All ads will run with Boost’s automated targeting based on that property’s location, price and attributes. If you choose to extend the ad or create a second ad, you can use Boost’s retargeting ad audience, or their new people audience. You can, however, change the location your ad runs while the ad is in “scheduled” status. You will receive an email 8 hours prior to when the ad will start running (scheduled) with a direct link to your HomeSpottter dashboard where you can make this edit. Alternatively, you can always reach your dashboard via Desk > HomeSpotter/Boost.

You’ll get a link to your ad within the “Ad is Ready” email that you will receive. Once live, you can use this link to share and comment on your own ad.

The ad copy and photos will not automatically update if there is an update to your listing from the MLS after the ad has gone live. You’ll need to update things like the price or photos in the ad from the Boost dashboard by tapping on “View” next to the ad you’d like to edit and then “Edit Campaign.” If you’re running an Open House ad and the time of the open house changes after your ad has gone live, you’ll also want to go into the dashboard and update the time shown on the ad.

Note, however, that the landing page that Boost drives traffic to will automatically update for you with any changes/updates from the listing feed.

All user profile information must be updated in CB Homes Admin.

The Boost dashboard can be accessed via the HomeSpotter/Boost app on Desk. There, you can see the status and activity of each of your ad campaigns, edit the content of the campaign and initiate your own ads.

You can also add your seller’s contact information within your account, so that the seller receives a report showing how you are going above and beyond to promote their home. When you add the seller’s information, the seller also becomes more likely to see the ad for their home as they browse the web and use Facebook/Instagram – increasing seller satisfaction.

You may also download your leads here so that you can add them to other databases or campaigns you use to drip potential clients.

There are a few reasons why you might not see your campaign created. The most likely reason is that HomeSpotter has not received the data yet. It can take a day or two for them to receive the listing data after you enter it into the MLS and add the MLS ID to the Listing Details section of your order. It is also possible that a listing photo has not yet been included with the listing. An ad cannot be built without a listing photo, but as soon as one is added, HomeSpotter will automatically build the ad.

Please feel free to reach out to your Listing Concierge Coordinator. In addition:

• 24/7 Online Support Center: get instant answers to frequently asked questions about Boost ads, notifications and more here.
• Email: boost@homespotter.com. All emails will be responded to within 24 hours.
• Chat: From the dashboard, tap on the chat icon in the bottom right corner to send HomeSpotter a note!
• Homespotter’s support team is available to chat Monday-Friday from 8 am–7 pm CST.
• On demand training sessions are available here.